Magnitude’s Owner + Chief Executive Officer, Jacqui Tam, has provided strategic guidance at the executive level of complex organizations since the earliest days of her more than 30-year career, developing and delivering groundbreaking communications and engagement strategies that deliver.
Approach
Jacqui blends logic with creativity, strategic thinking with imagination, and a belief in the transformative power of authentic consultation and engagement, to create strategies that are customized to your sector and organization, and your particular needs and objectives. Drawing on her undergraduate degree in mathematics, and graduate degree in journalism, she brings an ‘if-then’ analysis to the most complex of problems and initiatives. As lead for every Magnitude client, she is your day-to-day contact, drawing on an extensive network of research, strategic and creative professionals and storytellers to create the ideal team of partners to meet your needs.
Experience
Jacqui’s specialties include helping organizations understand their brand and reputation; transforming how organizations tell their stories; developing strategies to navigate challenging issues and communicate during crises; and optimizing team structure and performance. She has led groundbreaking, award-winning branding, awareness and brand journalism initiatives, such as the development of Wilfrid Laurier University’s Inspiring Lives brand, and the University of Alberta’s news site, folio.ca. Her issues management experience includes labour negotiations communications from both the union and management side, as well as pandemic communications.
The winner of more than 75 individual and team national/international awards for branding, brand journalism, writing, advertising, publications, public relations programming, and websites, Jacqui is also a sought-after presenter at national and international conferences. Recent topics include brand journalism, social media, and academic freedom and freedom of expression through a communications lens.
She is also the author of two memoirs, the award-winning story of her father’s battle with Alzheimer’s – Standing Tall: A Daughter’s Gift – and Twenty-One Days in May – a story of the relationship between a mother and daughter, told against the backdrop of the three weeks from her mother’s cancer diagnosis to her death.